Let the countdown begin: Isabel Marant is collaborating with H&M. Known for her 'urban attitude, boho elegance and rock 'n' roll spirit' the French designer will be creating a collection based on her signature style and 'aim at creating something real – something women want to wear in their everyday lives.' The collection will feature clothing and accessories for women, teenager, and for the first time, mens. It will be available November 14th.
I don't know why, but Marant should have been on any fashion person's shortlist of most likely to collaborate with H&M and I completely missed it. Marant is a relevant designer - the one behind the sneaker wedge epidemic - whose aesthetic is widespread and especially appealing to young adults (read: H&M gold mine). Isabel Marant is also in expansion mode and surely a collaboration like this will be a catalyst.